1940s Advertising

We Can Do It! Rosie the Riveter

This poster is a popular image that came out of the women's movement
into workplace during World War II. This ad made it's debut in the 1940s and is still an image we are familiar with today. During the second world war while men where overseas fighting women took over their jobs back home. Women began to doing work that they did not traditionally do. When the men returned from war, many of the women returned to the home and to more traditional jobs. But some remained in the positions they had grown to enjoy during war time.